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Here’s some advice for conservatives: Use more stories and less talking points

Check out my latest piece in Taki’s Magazine. Here is an excerpt:

The Republican response to the otherwise tepid lecture showed the same promise at first. Delivered by Iowa’s newly-minted Senator Joni Ernst, the onetime pig-castrator regaled listeners with an engrossing story about growing up on a farm and working fast food in high school. She even admitted to wearing bread bags around her only pair of good shoes on rainy days. Unfortunately the hokey story didn’t last; the narrative soon collapsed into standard, red-meat talking points. Republican tropes about jobs and economic growth overwhelmed Ernst’s speech and drained it of its original, rustic flavor.

It was a shame. But playing it safe is typical for politicians. The question is: why was Ernst’s brief story so compelling? When polled by PolitiFact, many Iowans admitted to strapping bread bags around their shoes to protect them from bad weather. So Ernst’s anecdote had more than a grain of truth to it. But facts aside, there was something wholesome, even vivid, about the description of her childhood. It demanded attention.