Abigail, an evil wind is blowing through the land
and they need every man to drive it away
As Rorschach-like interpretations of the hipster phenomenon continue to pile up, one interesting feature is that certain segment of the left is very uncomfortable with what Will Self called this week a global “seisdick shift.” The classic example is this Adbusters essay from 2008, which in a momentary lapse of concern for Western civilization, proclaimed hipsters the dead end of it, for having turned all our once-subversive countercultures into saleable parts of an ever-changing consumer identity:
An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the “hipster” – a youth subculture that mirrors the doomed shallowness of mainstream society. …
With nothing to defend, uphold or even embrace, the idea of “hipsterdom” is left wide open for attack. And yet, it is this ironic lack of authenticity that has allowed hipsterdom to grow into a global phenomenon that is set to consume the very core of Western counterculture. Most critics make a point of attacking the hipster’s lack of individuality, but it is this stubborn obfuscation that distinguishes them from their predecessors, while allowing hipsterdom to easily blend in and mutate other social movements, sub-cultures and lifestyles. …
An amalgamation of its own history, the youth of the West are left with consuming cool rather that creating it. The cultural zeitgeists of the past have always been sparked by furious indignation and are reactionary movements. But the hipster’s self-involved and isolated maintenance does nothing to feed cultural evolution. Western civilization’s well has run dry. The only way to avoid hitting the colossus of societal failure that looms over the horizon is for the kids to abandon this vain existence and start over.
Just to be clear, you’re reading about the suicide of the West in the publication popularly credited with starting Occupy. Hopefully the author was taken out back and shot for his counter-revolutionary thinking.
Because many of Adbusters’ readers are hipsters, they did run a “acknowledgment of potentiality” by Ilie Mitaru to qualify it a little later. The poor sap wants to believe in hipsters’ “revolutionary potential” sooo badly you feel bad for him:
Haddow approaches hipsters as a potential revolutionary group, and when they fail to uphold characteristics of previous groups – cohesive ideology, symbolism and behavior – the lack of historic parallels leads him to conclude that the hipster holds no revolutionary potential. If hipsters are to evolve into anything meaningful, however, they will adhere to no historical pattern and must be given the benefit of the doubt, the opportunity of the unknown. …
Formed by the empty promises of our predecessors, history has dealt hipsters more defeats than triumphs, more distractions than direction, and abandoned them to the hollow embrace of commodity fetishism.
But they are collectively filtering through the facade. Evidence of this can be found in the adoption of bike culture, urban gardening and art/music-based activism and even in rallying for Obama. Many are also acting on their distaste for corporatism by starting businesses and nonprofits, engaging in progressive work both locally and internationally. …
Still new in respects to movements, the hipster is groping in the dark for authenticity. He does not claim to be an activist when he rides his bike, buys used clothes or works as a freelance designer, though he may have labeled himself as such a few decades ago. His path may not have been inspired by revolutionary ideas as much as a search for personal meaning. But ultimately, motivations matters little if the roads lead to the same place.
Au contraire, mon frere! Nothing could be further from the truth! Whether he’s simply not been presented with the argument that waving signs for Obama has revolutionary potential, or rejected it as daft or irrelevant or passe, is of great importance indeed. If it’s the first case, we need only sell more Adbusters subscriptions.


